Dealer Marketing		⇒ Sell-in, sell-out, create demand
POS Marketing		⇒ Dealer, Retail Support
Promotions		⇒ Seasonal, Thematic, Gender
Direct/Dialog Marketing		⇒ Mailings, Sampling
CRM Projects		⇒ Clubs, Acquisition
Coop Marketing		⇒ Search and Development
Direct Sales		⇒ Recruitment, Trainings