We stay tuned – this could be the rough meaning of retargeting. For us retargeting is an efficient tool to turn potential buyers into customers. Retargeting gives us the opportunity to increase order rates, e.g. with mailings which we will send to users after they have left the website. Or they will be reminded via Facebook ads of the shoes they wanted to buy.

There is nothing like individualized advertising. As for dynamic retargeting, for example, we use the saved data of a website visit as a basis for customized advertising. With this tool we can see if the user has just misclicked, has dealt with a whole product range or has only been interested in a single item.