In 2008 the agency developed the idea for the Initiative Pro Climate for Mabanaft – the trading arm of petroleum company Marquard & Bahls AG. Its goal: sustained promotion of reforestation, climate research and climate protection projects.

With the “Initiative Pro Climate” and an eco-label, Mabanaft attained a clear position for itself – and also increased turnover with sales-promoting measures.


More than 20 end-consumer trading organisations operate under the umbrella of Mabanaft subsidiary Petronord, each with their own individual range of services. A good opportunity to prove that flexibility breeds success.