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Beastly good success stories



The task

  • Mabanaft wants to provide Petronord trading organisations with attractive mailings for their customers.
  • All participating distribution partners should have the chance to approach their commercial customers with offers on up to nine different services.

The idea: individual postcards plus folders in building-block style

  • All of the offers are presented in individual postcard formats and prepared along with a matching folder for mailing or for handing over personally.

  • Jeder Händler bestimmt individuell über die Auswahl seiner Angebote – der Gesamtauftritt ist einheitlich.

The creative approach

  • We continue the “forest” image world created by EGGERT GROUP for the “Initiative Pro Climate”.
  • Concrete offers and the respective consumer benefits are visually communicated via analogies from the “forest” image world.